CEF

A Nationwide Rebrand with Consistency and Impact.

CEF, a leading electrical wholesaler in the UK, entrusted Total Print Solutions with their ambitious nationwide rebrand.

Clients
CEF (City Electrical Factors)
Year
2023
Website
Challenge

CEF’s nationwide rebrand required a strategic and detailed approach to ensure consistency across all regional locations.

The project presented several challenges:

  • Designing signage that aligned with the updated brand identity while ensuring it was scalable for multiple sites.
  • Creating detailed brand guidelines to standardize the rollout and maintain consistency.
  • Managing the logistics of signage production and installation across regions while meeting tight deadlines.
  • Ensuring all installations were carried out safely and adhered to regulatory standards.
Our Approach

Total Print Solutions worked as a trusted partner for CEF, overseeing the entire process of their nationwide rebrand. From concept to installation, we delivered tailored solutions that reflected their brand transformation.

  • Detailed Project Brief and Brand Guidelines: We developed a comprehensive project brief that outlined the brand standards and ensured every element of the signage—from design to installation—adhered to the new identity.

  • Signage Design and Production: Our team designed external signage that conveyed the updated brand message with clarity and impact. The materials used were durable and eco-friendly, supporting CEF’s long-term vision.

  • Regional Installation Management: TPS managed the rollout of signage installations across multiple regions, coordinating with local teams to ensure uniformity in branding and a seamless process.

  • Safety and Efficiency: We implemented stringent safety protocols during the installation phase, ensuring all work was completed efficiently, without compromising on compliance or quality.

Impact

The nationwide rebrand was a resounding success, reinforcing CEF’s updated brand identity and presence across their regional locations.

Total Print Solutions ensured consistent, high-quality signage that met the demands of a large-scale rollout while adhering to strict deadlines and safety standards.

Through our partnership, CEF achieved a cohesive and impactful transformation that strengthened their brand visibility and left a lasting impression across the UK. This project underscores TPS’s expertise in managing complex, large-scale branding initiatives with precision and professionalism.

Before

CEF-before CEF-after

After

Seamless Print Solutions for High-Profile Product Launches.