CEF, a leading electrical wholesaler in the UK, entrusted Total Print Solutions with their ambitious nationwide rebrand.
Clients
Year
Website
Challenge
CEF’s nationwide rebrand required a strategic and detailed approach to ensure consistency across all regional locations.
The project presented several challenges:
- Designing signage that aligned with the updated brand identity while ensuring it was scalable for multiple sites.
- Creating detailed brand guidelines to standardize the rollout and maintain consistency.
- Managing the logistics of signage production and installation across regions while meeting tight deadlines.
- Ensuring all installations were carried out safely and adhered to regulatory standards.
Our Approach
Total Print Solutions worked as a trusted partner for CEF, overseeing the entire process of their nationwide rebrand. From concept to installation, we delivered tailored solutions that reflected their brand transformation.
Detailed Project Brief and Brand Guidelines: We developed a comprehensive project brief that outlined the brand standards and ensured every element of the signage—from design to installation—adhered to the new identity.
Signage Design and Production: Our team designed external signage that conveyed the updated brand message with clarity and impact. The materials used were durable and eco-friendly, supporting CEF’s long-term vision.
Regional Installation Management: TPS managed the rollout of signage installations across multiple regions, coordinating with local teams to ensure uniformity in branding and a seamless process.
Safety and Efficiency: We implemented stringent safety protocols during the installation phase, ensuring all work was completed efficiently, without compromising on compliance or quality.
Impact
The nationwide rebrand was a resounding success, reinforcing CEF’s updated brand identity and presence across their regional locations.
Total Print Solutions ensured consistent, high-quality signage that met the demands of a large-scale rollout while adhering to strict deadlines and safety standards.
Through our partnership, CEF achieved a cohesive and impactful transformation that strengthened their brand visibility and left a lasting impression across the UK. This project underscores TPS’s expertise in managing complex, large-scale branding initiatives with precision and professionalism.
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