Callaway Golf Europe

Seamless Print Solutions for High-Profile Product Launches.

Callaway is a global leader in golfing equipment and accessories, renowned for its innovation and premium quality products.

Total Print Solutions partners with Callaway to execute their new product launches and support their ongoing branding efforts, ensuring precision, sustainability, and confidentiality.

For a number of years now, we have also been honoured to update the front-arch contravision graphic at HQ Chessington, which allows in natural light whilst ensuring privacy from the outside in.

Client
Callaway Golf Europe Ltd
Year
2018-2025
Challenge

Callaway’s new product launches demand absolute precision, confidentiality, and adherence to strict timelines.

Each launch includes a variety of printed point-of-sale (POS) materials, such as sustainable tension fabric lightbox graphics, recyclable duratrans, posters, sustainable boards, magnetic graphics and FSDU’s such as countertop totems and tent cards.

Additionally, Callaway required a trusted partner to manage logistics, ensure sustainability, and execute projects in a cost-effective manner. Managing embargoes and securing sensitive product information until launch dates were critical aspects of the project.

Our Approach

Total Print Solutions tailored its services to meet Callaway’s stringent requirements, delivering excellence across their product launches and branding needs.

  • Sustainable and Versatile Print Solutions: We produced a diverse range of POS materials using eco-friendly methods, including fabric lightbox graphics, recyclable duratrans, and magnetic graphics. Every project aligned with Callaway’s commitment to sustainability while achieving a high-end visual impact.

  • Attention to Detail and Embargo Management: Extreme care was taken to protect product information under embargo. TPS implemented secure workflows to ensure no leaks occurred ahead of the launch dates. Logistics were meticulously planned and executed to meet tight deadlines.

  • Custom Graphic Updates: We regularly update Callaway’s HQ front arch entrance with striking contravision graphics, enhancing the brand’s presence at their headquarters.

  • Bespoke Solutions for Special Projects: Beyond campaigns, TPS provide unique solutions like crafting a bespoke leather book in a clamshell box as a retirement gift, demonstrating our ability to deliver premium, one-of-a-kind print products.

Impact

Through our collaboration with Callaway, Total Print Solutions ensured seamless execution of high-profile product launches, delivering sustainable, premium-quality POS materials on time and within budget.

By managing embargoes with precision and planning logistics meticulously, we safeguarded Callaway’s product information, ensuring successful launches every time.

Our ongoing support for Callaway’s HQ graphics and bespoke projects highlights our commitment to excellence, innovation, and sustainability. By building a trusted partnership, TPS continues to support Callaway’s branding and campaign goals with tailored solutions that align with their premium brand image.

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